Journal Title：Psychology & Marketing

Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.

《心理學與營銷》發(fā)表原創(chuàng)研究文章、評論和筆記，涉及心理學理論和技術(shù)在市場營銷中的應(yīng)用。作為一本跨學科期刊，鼓勵大膽創(chuàng)新，注重貢獻。致力于探索線上和線下營銷現(xiàn)象，涵蓋產(chǎn)品（商品和服務(wù)）、價格、促銷（廣告、宣傳、公共關(guān)系和銷售）、地點（渠道和分銷）和政治（輿論、法律和道德）的整個范圍，所有這些都圍繞著消費者的個人和集體心理。雜志要求研究設(shè)計具有高標準的方法透明度。手稿本質(zhì)上可能是概念性的或?qū)嵶C性的，以定量和/或定性分析為特征，并配有插圖豐富的表格、圖表和支持材料，以提高讀者的可讀性。雜志希望手稿能夠呈現(xiàn)沒有致命方法缺陷的研究，并且具有超越衡量自我報告行為意圖的單一橫斷面研究的普遍性發(fā)現(xiàn)。

Psychology & Marketing創(chuàng)刊于1984年，由Wiley-Blackwell出版商出版，收稿方向涵蓋Multiple全領(lǐng)域，此刊是該細分領(lǐng)域中屬于非常不錯的SCI期刊，在行業(yè)細分領(lǐng)域中學術(shù)影響力較大，專業(yè)度認可很高，所以對原創(chuàng)文章要求創(chuàng)新性較高，如果您的文章質(zhì)量很高，可以嘗試。平均審稿速度 ，影響因子指數(shù)8.9，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。